MoneyLion helps millions of Americans plan, save, invest, and borrow, using advanced machine learning, and behavioral psychology. Yair leads the product teams for Banking, Investing, and Personal Finance Management, as well as the app's homepage.
Gusto provides over 200,000 businesses with cloud-based payroll, benefits, and HR management software. Yair led the Gusto Wallet team, which is in charge of a new app that helps employees earn, save, spend, and borrow right within their Gusto account. Members watch their paycheck hit their account, create high-yield savings goals, get a smart spending account and debit card, and access their paycheck early using Cashout -- all through the Gusto Wallet app. Built and managed a team of product managers and helped scale the mission from 5 to 50 people. Led complex negotiations with bank partners to launch 3 new financial products and Gusto’s first mobile app. Learn more.
From getting debt-free to growing your investments, SoFi helps 3.5 million members reach their financial goals. Yair built and led a team of product managers in charge of SoFi’s Investment business. Developed and scaled a suite of products that help members achieve their goals using automated investing tools, active stock investing, and expert guidance from a team of financial planners. Learn more.
SigFig builds Robo-Advisor solutions for large financial institutions such as Wells Fargo and UBS. Yair led the creation of one of the first Robo-Advisor mobile apps along with a team of PMs, engineers, and designers. SigFig's consumer mobile app won the Google Play "Editors’ Choice" award for 2016 under Yair's leadership. In addition, Yair spearheaded the UBS innovation lab where he ran design sprints with top financial advisors to envision, define, and prototype compelling product ideas that drive business outcomes. Learn more.
In 2012, Yair recognized the need to help sales professionals identify business opportunities in their busy news feeds across Facebook, LinkedIn, Twitter, and Instagram. Yair created an app that used natural language processing to find out when someone experienced a life event, reply to them quickly, build relationships at scale, and send them physical gifts. As the CEO of Slim, Yair was responsible for setting the vision, raising a seed round, recruiting a team of 4 engineers, developing marketing strategies, getting featured on TechCrunch, and scaling the product to 30,000 users. Learn more.
Raised seed round
Featured on TechCrunch
Reached 30,000 customers
Product & Growth Team Lead @ Meitav-Dash
April 2006 - August 2011
As one of the top investment banks in Israel, Meitav-Dash manages over $65 Billion for private, business, and institutional clients. Yair lead a team that built one of the first-ever wealth management rebalancing engines, designed intricate CRMs, developed a new company website, and created marketing campaigns to launch new financial products. Learn more.
Tank Commander @ Israeli Defense Forces
March 2001 - March 2004
For three years, Yair served as a tank commander in the Israel Defense Forces, where he planned, designed, and conducted over a dozen operations. In 2004, he was honorably discharged as a First Sergeant.