June 2012 - April 2014
In 2012, Yair recognized the need to help sales professionals identify business opportunities in their busy news feeds across Facebook, LinkedIn, Twitter, and Instagram. Slim was a mobile app that used natural language processing to find out when someone was having a life event, easily reply to them, build relationships at scale, and send them physical gifts. As the CEO of Slim, Yair was responsible for setting the vision, raising a seed round, building a team of 4 engineers, developing marketing strategies, getting featured on TechCrunch, and scaling the product to 30,000 users. Learn more.