Fintech product & engineering leader
Fintech product executive with over 15 years of experience developing award-winning consumer apps and leading high-performance product teams. Track record of identifying, leading, and scaling key initiatives that generate significant user and business impact across lending, banking, investing, and financial advice for MoneyLion, Gusto, SoFi, SigFig, UBS, Wells Fargo, Citizens Bank, and others.
VP of Product, MoneyLion
January 2021 - Present
MoneyLion helps millions of Americans plan, save, invest, and borrow, using advanced machine learning, and behavioral psychology. Yair leads the product teams for Banking, Investing, and Personal Finance Management, as well as the app's homepage.
Head of product, Gusto Wallet
December 2018 - November 2020
Gusto provides over 200,000 businesses with cloud-based payroll, benefits, and HR management software. Yair led the Gusto Wallet team, which is in charge of a new app that helps employees earn, save, spend, and borrow right within their Gusto account. Members watch their paycheck hit their account, create high-yield savings goals, get a smart spending account and debit card, and access their paycheck early using Cashout -- all through the Gusto Wallet app. Built and managed a team of product managers and helped scale the mission from 5 to 50 people. Led complex negotiations with bank partners to launch 3 new financial products and Gusto’s first mobile app. Learn more.
Head of Product, SoFi Invest
September 2017 - January 2019
From getting debt-free to growing your investments, SoFi helps 3.5 million members reach their financial goals. Yair built and led a team of product managers in charge of SoFi’s Investment business. Developed and scaled a suite of products that help members achieve their goals using automated investing tools, active stock investing, and expert guidance from a team of financial planners. Learn more.
Director of Product, Mobile @ SigFig
June 2014 - August 2017
SigFig builds Robo-Advisor solutions for large financial institutions such as Wells Fargo and UBS. Yair led the creation of one of the first Robo-Advisor mobile apps along with a team of PMs, engineers, and designers. SigFig's consumer mobile app won the Google Play "Editors’ Choice" award for 2016 under Yair's leadership. In addition, Yair spearheaded the UBS innovation lab where he ran design sprints with top financial advisors to envision, define, and prototype compelling product ideas that drive business outcomes. Learn more.
Founder & CEO @ Slim Labs
June 2012 - April 2014
In 2012, Yair recognized the need to help sales professionals identify business opportunities in their busy news feeds across Facebook, LinkedIn, Twitter, and Instagram. Yair created an app that used natural language processing to find out when someone experienced a life event, reply to them quickly, build relationships at scale, and send them physical gifts. As the CEO of Slim, Yair was responsible for setting the vision, raising a seed round, recruiting a team of 4 engineers, developing marketing strategies, getting featured on TechCrunch, and scaling the product to 30,000 users. Learn more.
Raised seed round
Featured on TechCrunch
Reached 30,000 customers
Product & Growth Team Lead @ Meitav-Dash
April 2006 - August 2011
As one of the top investment banks in Israel, Meitav-Dash manages over $65 Billion for private, business, and institutional clients. Yair lead a team that built one of the first-ever wealth management rebalancing engines, designed intricate CRMs, developed a new company website, and created marketing campaigns to launch new financial products. Learn more.
Tank Commander @ Israeli Defense Forces
March 2001 - March 2004
For three years, Yair served as a tank commander in the Israel Defense Forces, where he planned, designed, and conducted over a dozen operations. In 2004, he was honorably discharged as a First Sergeant.
"Yair successfully led the strategy, development, and launch of Gusto Wallet, enabling small businesses to offer a suite of free financial benefits to their teams for the first time. He hired a fantastic team, articulated a compelling vision, and collaborated cross-functionally to bring an excellent new product to market. He brings a unique combination of user experience craftsmanship, entrepreneurial passion, and strategic thinking into the world of fintech. I am very thankful for the impact he has made on Gusto."
Tomer London, Gusto Co-Founder
- Get in touchPlease use the contact form below or send an email to levinyair@gmail.com.
